V-Day keeps florist busy

Brandy Sutton, owner of Maple Lake Floral, prepares a bunch of Gerbera daisies for the big day. Valentine’s Day is one of the busiest of the year for florists. According to Sutton, the traditional reds, whites, pinks and lavenders are on their way out in favor of more bold, bright colors, and Gerbera daisies are becoming nearly as popular as the rose. (Photos by Brenda Erdahl)

these paper hearts in the Maple Lake Floral shop’s main-street window is a reminder to passersby that Tuesday, Feb. 14, is Valentine’s Day.

They say there is no rest for the weary. The same holds true for the florist on Valentine’s Day.
For Brandy Sutton, owner of Maple Lake Floral, February 14th means three weeks of intense preparation, including stripping leaves and trimming stems on 1,200 roses, and nearly as many other flower varieties.
It’s not the busiest day of the year, but it is easily the second, she said.
“Mother’s Day is the busiest because it’s a whole week instead of just one day, and boys, even if they are single, never forget about mom,” Sutton said.
A florist begins getting ready about three months in advance for any major holiday, and as the big day approaches, preparation becomes more intense.

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